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RESOLUTION AUTHORIZING COMPETITIVE CONTRACTING FOR MARKETING, ADVERTISING, BRANDING, AND PUBLIC RELATIONS PROFESSIONALS TO PROVIDE A MULTI-FACETED MARKETING CAMPAIGN TO ENHANCE PASSAIC COUNTY’S REPUTATION AS A REGIONAL VISITOR DESTINATION, PURSUANT TO N.J.S.A. 40A:11-4.1(m)
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WHEREAS, the County of Passaic (hereafter “County”) is a body politic and corporate pursuant to N.J.S.A. 40:18-1 and vested with all rights contained therein; and
WHEREAS, pursuant to N.J.S.A. 40:20-1 the Board of County Commissioners of the County of Passaic (hereafter “Board”) is vested with managing the property, finances, and affairs of the County; and
WHEREAS, N.J.S.A. 40A:11-4.1, et seq. authorizes the County to utilize competitive contracting in lieu of public bidding for procurement of specialized goods and services, the price of which exceeds the bid threshold; and
WHEREAS, N.J.S.A. 40A:11-4.1(m) specifically allows the County to use competitive contracting for consulting services; and
WHEREAS, N.J.S.A. 40A:11-4.3 requires that the County passes a resolution authorizing the use of competitive contracting each time specialized goods or services enumerated in section 1 of P.L. 1999, c.440 (C.40A:11-4.1) are desired to be contracted; and
WHEREAS, the County requires qualified marketing, advertising, branding, and public relations professionals to provide a multi-faceted marketing campaign to enhance Passaic County’s reputation as a regional visitor destination; and
WHEREAS, the services will build on the “Rich History,” “Bright Future,” “See Passaic County,” and “March to 250th” brand platforms and create a narrative for how visitation will increase through itineraries, promotions, and events; and
WHEREAS, this matter was discussed at the July 31, 2024, meeting of the Public Works Committee and is being recommended to the Board for approval.
NOW, THEREFORE, LET IT BE RESOLVED, pursuant to N.J.S.A. 40A:11-4.1(m), the Board of County Commissioners of the County of Passaic is authorizing competitive contracting to retain qualified marketing, advertising, or public relations professionals to provide a multi-faceted marketing campaign to enhance Passaic County’s reputation as a regional visitor destination.
LET IT BE FURTHER RESOLVED, that the Purchasing Agent is authorized to take all necessary action to carry out the purpose of this resolution and initiate the competitive contracting process in compliance with N.J.S.A. 40A:11-1, et seq.
LET IT BE FURTHER RESOLVED that the County Administrator, County Counsel, Clerk of the Board, and Chief Financial Officer for the County of Passaic are authorized to take all necessary action to carry out the purpose of this resolution.
PCR August 13, 2024